Hybrid Planning Tips – Content Production

Event planners and presenters face a new set of logistics speaking to different audiences in different formats. When executed correctly, your presenters can serve as another engagement opportunity between in-person and virtual audiences.

An Event Planner working on her virtual platform for her hybrid conference event

 

 

Here’s five ways to up your content production.

 

 

 

  1. If you have onsite presenters speaking to audiences in-person and online, move your downstage monitor to one that hangs above the main camera. This helps the presenter look into the camera and stay focused on both audiences.

 

  1. Work with your virtual production team to have sponsor videos, slides or event information ready to play in case of a scheduling runover or technical issues. (Planning a hybrid event? We can help).

 

  1. Presenters should address both virtual and onsite attendees at the beginning of each session, and should refrain from specific language like time of day and date if your content is also going to be available on-demand. Make sure the presenter answers questions submitted by virtual attendees, too.

 

  1. Coordinate with the venue and your production team to plan different camera angles in advance, especially at the beginning and end of sessions. Online viewers don’t want to stare at an empty stage, and seeing the conference setup, safety measures, and live participants may help your virtual attendees feel more comfortable coming back onsite when they’re allowed to do so.

 

  1. Coach your speakers to focus on a clear, logical content style, with an easily identifiable beginning, middle and end. This helps ensure that all audience types (onsite, online, and on-demand) can access the presentation in the same way.